I turn complex business challenges into products that scale—and I've been doing it across every stage of company growth.

Currently, I'm a Lead Product Designer at Atlassian, building the growth platform that powers how we communicate with users across all touchpoints. My team designs experiments that drive growth while ensuring users get the right message at the right time, helping them work more confidently and effectively. Beyond hands-on design, I develop frameworks that guide our entire organization in creating messages that hit business metrics without sacrificing user experience.

My career spans the full spectrum of design challenges. As a Staff Product Designer at Instacart, I built marketing platforms from scratch that supported substantial revenue growth while scaling design practices across the organization. During five years at Meta, I led product design strategy for several internal employee tools, architecting experience frameworks that improved productivity for thousands of employees globally.

What drives me is the intersection of systems thinking and human-centered design. Whether I'm building growth platforms at enterprise scale or developing system design that span multiple product teams, I focus on creating solutions that work beautifully for both users and business objectives.

My foundation comes from agency and startup environments where I learned to move fast without breaking things. At Curalate, I built the product design organization from the ground up through acquisition, scaling from one designer to seven while serving clients like Nordstrom and Nike. Those early years in advertising agencies taught me that great design isn't just about making things look good—it's about making them work better.

I'm drawn to roles where design strategy shapes business strategy, where I can mentor growing teams, and where complex problems require both creative and systematic thinking. Whether it's establishing design practices, influencing product roadmaps, or tackling ambiguous challenges that sit at the intersection of user needs and business goals—that's where I do my best work.

Outside of design, I live in the sunny suburbs of Philadelphia with my wife and three daughters. When I'm not crafting user experiences, you'll find me training for long-distance runs, experimenting with pizza recipes, or perfecting my dad joke repertoire (much to my family's delight and occasional dismay).