Great products start with curiosity and craft.
I’m Andy, a product designer. I’m most useful when the problem is complex, the domain is broad, and the answer isn’t obvious yet.
Password protected. - Pre-PMF
- AI-native
- Leadership vision
Password protected. - Platform
- Design system
- Adopted company-wide

- 0-to-1
- Marketplace platform
- $192M attributed GMV
The career
Currently at Atlassian, I’m setting design direction on Strategy Collection, an AI-native system that sharpens how leaders make decisions. Before that, at Instacart, I grew a marketing platform from a four-retailer pilot to $192M in attributed revenue. At Meta, I designed the career growth, hiring, and workforce planning tools used by every employee. Earlier still, I was one of the first product designers at Curalate, a martech startup, where I hired and led a team as the company scaled toward acquisition. I started in branding and identity design, a foundation that still shapes how I approach every project.
The perspective
- I run my work like it’s my own business.
- I go find the problem. I don’t wait for the brief.
- I’ve worked at every stage, pre-PMF to post-IPO. Same craft either way.
- I build foundations. The good ones outlive the thing they were built for.
The fun
Outside of work, you’ll find me being a girl dad to my three daughters, running long distances on purpose, making Neapolitan pizza, and telling a dad joke whether you asked for one or not.
The tally
I knew you were curious, here’s the experience tally. Amber leads the way. Want to change it?
- 17Amber
- 9Tide
- 7Meadow
- 4Rose
- 3Ember